FEATURES AND BENEFITS OF A LEADS GENERATION WEBSITE?

A lead in the context of websites refers to anyone who has visited a company’s site and demonstrated an interest in their product or services. The goal of leads generation (also known colloquially as ‘leads gen’) is to convert mere site visitors into potential customers to maximise chances of them purchasing, so leads generation contributes immensely to sales volumes.

GENERATES MORE BRAND AWARENESS

By their nature, leads like newsletter signups educate potential customers about a brand as well as its offerings, features and benefits.

GET MORE CUSTOMERS

Leads generation engages potential customers more than other kinds of marketing and is more likely to produce sales.

CONTRIBUTES TO A POSITIVE ROI

When leads generation improves, so does ROI – leads generation is critical because without leads, there are no sales.

MAKES SALES PITCHES EASIER

By getting permission from a site visitor to communicate with them, it’s easy to pitch a product or service.

EASIER CUSTOMER COMMUNICATION

Leads are generated through phone calls, emails, form submissions, live chats etc. which allows the customer and business to interact directly.

MORE COST EFFECTIVE THAN OTHER MARKETING

Because leads generation methods are added into the website as it’s built, there are no extra expenses incurred.

COLLECTS IMPORTANT CUSTOMER INFORMATION

Some kinds of lead generation like enquiry or booking forms require the site visitor to provide personal information.

CALL TO ACTION

Calls to action are essential for driving sales, and leads generation strategies are where these come in.

Why have Optic Blaze build your website?

We have been building websites for more than 10 years and can build the right site to suit your needs. A good website needs to check a lot of boxes and our websites offer the following features.

PROFESSIONALLY DESIGNED

Get a professionally designed website that not only complements your brand, but one that also communicates your value proposition clearly and concisely.

FAST & SECURE

We use the latest technology to build fast websites that load quickly and, more importantly, are secure. Coupled with world-class hosting solutions, your site will be in good hands.

MOBILE-FRIENDLY DESIGNS

Reach your customers on any smart device, 24/7. Our mobile friendly websites make use of tried and tested techniques which deliver a consistent user experience across devices.

CROSS-BROWSER COMPATIBLE

Whether your customers are using Internet Explorer, Google Chrome, Firefox or Safari, we’ve got you covered with cross browser friendly websites which are thoroughly tested.

SCALABLE AND FUTURE-PROOF

Our websites offer exceptional versatility and scalability. Invest in a sound foundation and add features as your business grows. Pay only for what you need, when you need it.

PERFECT FOR LEADS GENERATION

As a certified Google Partner, we understand how online marketing works. We will develop an effective lead generation website which helps your business grow.

PERFECT FOR SEO

We offer a range of SEO plugins as well as a CMS which automatically creates Google-friendly sitemaps and URLs to help you rank well when it comes to SEO.

WIDE RANGE OF PLUGINS

We offer a wide range of plugins to enhance the features of your site. Furthermore, most of these plugins have either been created in-house or are third-party plugins we support ourselves.

FULLY CUSTOMISABLE

Our websites and plugins can be completely customised to suit your needs. There is no aspect of our websites that cannot be modified to meet your business objectives.

CUSTOM PROGRAMMING

Our web developers can program virtually any functionality you need to create the perfect user experience for your website and add essential features that help drive sales.

UPDATE CONTENT YOURSELF

Our CMS allows you to create, edit and publish content yourself, and can easily accommodate up to 10 000 web pages. We customise the backend to make it as user-friendly as possible..

CLEAR REPORTING

Our sites work well with Google Analytics as well as AW Stats which offer exceptional reporting capabilities.

more than

500 000

lines of code

more than

20 000

hrs finding photos

more than

15 000

cups of coffee drunk

more than

2 500

pages built

more than

200

websites built

more than

15

years experience

YEARS OF EXPERIENCE

Optic Blaze has been in existance since 2009 but was built on more than 15 year' of blood, sweat and tears. We have built our business on giving our clients solid advice and value-for-money service.

QUALITY SERVICE

We pride ourselves on building quality relationships and believe that it is better to have fewer clients and provide outstanding service, rather than more clients and mediocre work.

IN-HOUSE EXPERTISE

Our designers, developers, copywriters, and digital marketing specialists are experts in their fields, affording you the best in cutting-edge design, print and marketing services.

TURNKEY SERVICES

Our end-to-end approach to design & marketing means that your business delivers a consistent message across many platforms. This in turn helps you maximise your marketing budget.