A lead in the context of websites refers to anyone who has visited a company’s site and demonstrated an interest in their product or services. The goal of leads generation (also known colloquially as ‘leads gen’) is to convert mere site visitors into potential customers to maximise chances of them purchasing, so leads generation contributes immensely to sales volumes.
By their nature, leads like newsletter signups educate potential customers about a brand as well as its offerings, features and benefits.
Leads generation engages potential customers more than other kinds of marketing and is more likely to produce sales.
When leads generation improves, so does ROI – leads generation is critical because without leads, there are no sales.
By getting permission from a site visitor to communicate with them, it’s easy to pitch a product or service.
Leads are generated through phone calls, emails, form submissions, live chats etc. which allows the customer and business to interact directly.
Because leads generation methods are added into the website as it’s built, there are no extra expenses incurred.
Some kinds of lead generation like enquiry or booking forms require the site visitor to provide personal information.
Calls to action are essential for driving sales, and leads generation strategies are where these come in.
We have been building websites for more than 10 years and can build the right site to suit your needs. A good website needs to check a lot of boxes and our websites offer the following features.
Get a professionally designed website that not only complements your brand, but one that also communicates your value proposition clearly and concisely.
We use the latest technology to build fast websites that load quickly and, more importantly, are secure. Coupled with world-class hosting solutions, your site will be in good hands.
Reach your customers on any smart device, 24/7. Our mobile friendly websites make use of tried and tested techniques which deliver a consistent user experience across devices.
Whether your customers are using Internet Explorer, Google Chrome, Firefox or Safari, we’ve got you covered with cross browser friendly websites which are thoroughly tested.
Our websites offer exceptional versatility and scalability. Invest in a sound foundation and add features as your business grows. Pay only for what you need, when you need it.
As a certified Google Partner, we understand how online marketing works. We will develop an effective lead generation website which helps your business grow.
We offer a range of SEO plugins as well as a CMS which automatically creates Google-friendly sitemaps and URLs to help you rank well when it comes to SEO.
We offer a wide range of plugins to enhance the features of your site. Furthermore, most of these plugins have either been created in-house or are third-party plugins we support ourselves.
Our websites and plugins can be completely customised to suit your needs. There is no aspect of our websites that cannot be modified to meet your business objectives.
Our web developers can program virtually any functionality you need to create the perfect user experience for your website and add essential features that help drive sales.
Our CMS allows you to create, edit and publish content yourself, and can easily accommodate up to 10 000 web pages. We customise the backend to make it as user-friendly as possible..
Our sites work well with Google Analytics as well as AW Stats which offer exceptional reporting capabilities.
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Optic Blaze has been in existance since 2009 but was built on more than 15 year' of blood, sweat and tears. We have built our business on giving our clients solid advice and value-for-money service.
We pride ourselves on building quality relationships and believe that it is better to have fewer clients and provide outstanding service, rather than more clients and mediocre work.
Our designers, developers, copywriters, and digital marketing specialists are experts in their fields, affording you the best in cutting-edge design, print and marketing services.
Our end-to-end approach to design & marketing means that your business delivers a consistent message across many platforms. This in turn helps you maximise your marketing budget.
Tabaldi provides premium online support for UNISA accounting students. They offer a lecture videos, discussion forums as well as lecturer support for students doing their Undergrad, Postgrad as well as ITC exams.
The client needed a robust ecommerce system that would integrate with their LMS system of choice. Optic Blaze provided front-end design and support services for this Magento Ecommerce website.
Xtraordinary Faith Gear produces clothing and gifts with Christian messages on them. They needed a flexible eCommerce website with a custom design that would be easy to use and maintain. We opted for a custom designed WordPress Website that uses WooCommerce for the shopping cart.
Presentation Solutions has been providing the South African corporate market with high quality audio and video solutions since 1996. They pride themselves on a solution-driven approach which includes video conferencing, control systems as well as digital signage.
We designed and built their corporate website and helped to streamline their digital sales process by providing high quality traffic via Google Ads as well as setting them up with a sales CRM system
Cape Town Physio is a first line physiotherapy practice in Cape Town that adopts a clinical reasoned, hands-on treatment approach, which includes a comprehensive evaluation, diagnosis and treatment plans. The client needed a clean easy to use website that would rank well organically on Google.
Distancelearning.co.za provides students a better understanding of distance learning, shows which distance learning courses they can study, and where they can study them. Since the vast majority of students in South Africa view the web through mobile devices and have limited bandwidth we needed to create a fast, responsive website.
Grace Communion International South Africa is the South African arm of an international Christian fellowship. They wanted a stable, easy to navigate website that could handle large volumes of content. For this project we went with Silverstripe since it offered the most in terms of cost effective custom development.
Presentation Solutions offer video conference that offer unbeatable value for businesses of all sizes and can be tailored to their unique needs. Experience user-friendly, efficient and cost-effective video conferencing that provides crystal clear video and high-quality audio across multiple devices and locations. We built both their main site as well as these landing pages that are specifically used as part of their Google Ads campaign
Powertrain has been supplying the South African Trucking industry with OEM and genuine equivalent spares since 1999. They offer a comprehensive spares catalogue that includes parts for Volvo, Scania, Mercedes, ZF, Eaton, Fuller and more. This custom website was built on Silverstripe an extremely stable and low maintenance CMS system. Unlike WordPress sites, these Silverstripe sites require very little maintenance.
Elavo helps large hotels secure hygiene and optimize the lifespan of their mattresses so they can increase guest comfort and reduce cost.
This WordPress website offers custom design as well as a drag and drop editor that makes it easy for the customer to make their own edits.
iMat manufactures industry leading physical access control systems. This includes a range of turnstiles, vehicle barriers, security booths as well as integrated biometric screening and detection systems.
As a wholesaler, iMat needed to be able to showcase their products in a user-friendly manner. The site was custom built with Silverstripe and provides a responsive corporate website that has been integrated with Google Ads to deliver a regular stream of leads.
Greenagri is an initiative of the Western Cape Government as well as GreenCape.
The purpose of the portal is to provide Western Cape farmers with the resources they need to employ green farming methods. At last count, the site had over 600 pages. This corporate website is super stable, built on Silverstripe for best overall performance.
Western National is a niche Commercial Insurer specializing in providing total solutions to the small to medium size commercial and business market in both South Africa and Namibia. Their focus is on the Commercial market where they offer quality products and exceptional claim services.
Western National Insurance needed a professional online corporate home. We provided the website architecture and built a reliable, scalable, secure corporate website for them on Silverstripe.
CronosNow offers comprehensive eCommerce Accounting Solutions. They specialize is Amazon Seller accounting and work with a range of international clients. They needed an effective lead generation website which was then paired with Google Ads to drive highly relevant traffic to the site. We developed a WordPress Website for them that offers drag and drop functionality.
Into The Blue Scuba Dive Centre situated in Cape Town is your one-stop scuba dive shop. They offer a range of courses from beginner to advanced as well as a range of fun dives.
We built their sales website on Silverstripe and setup Google Ads to drive traffic. The site offers multi language support with custom built testimonial and pricing plugins. Over the years we have offered comprehensive SEO services to Into the Blue and they rank extremely high organically for scuba diving in Cape Town
Gala Star has been manufacturing a range of authentic African gifts, décor and curios for more than 25 years. Their products are hand-cast using polystone or manufactured from wood and hand-painted in exquisite detail by talented South African artists.
They needed a website that would showcase their products. We used custom made galleries that allowed video as well as photos to be showed in the same carousel. Furthermore we shot and edited several high quality sales video for them as well.
PG Services provide comprehensive plumbing and gas services. This includes maintenance, repairs, and installation; they guarantee friendly customer service and high-quality workmanship.
The client needed an effective lead generating website that would help promote their company as well as Google Ads to drive traffic and generate sales. Built on super stable Silverstripe, the site has proven itself as an effective sales tool.
Smartglass film (sometimes called digital shade, smart film, or digital blinds) is a technology that allows the opaqueness of the digital film to go from transparent to non-transparent when electrical current runs through it. The client needed a leads generation website that could easily explain the product. We built it using WordPress and designed a sales video for them as well.
Snorkelling with seals is the perfect half-day trip, and a must-do activity if you visit Cape Town. Experience the thrill of a 2- to 3-hour ocean safari as they depart from Sea Point, and take an exhilarating speedboat ride to Strawberry Seal Colony.
The client needed a well-designed lead generating website that would help drive sales of their tours. Special emphasis was placed on ease of use and making the Ocean Safaris look as appealing as possible. Coupled with great video work, Snorkeling with Seals is a great success.
LampKing is South Africa’s Lowest Price Lamp Supplier. They are the exclusive distributors in Africa for two of the world’s leading lamp manufacturers. With more than 30 000 lamps on offer, they needed a ecommerce system that could do complex product comparison on the fly.
We built a bespoke ecommerce solution which allows them to easily manage their pricing. Built on Silverstripe the site offers a custom-built user interface in the backend that makes managing the stock a breeze. Since they import, they needed a flexible solution that allows for quick dollar based pricing adjustments..
Amazing Africa works with a range of local manufacturers and artists to bring you sought after African curios, beautifully crafted African décor and exquisite African art. They pride themselves on excellent customer care and an unwavering commitment to quality.
Since they carry stock in the USA and needed a robust eCommerce Solution that would be easy to update and maintain coupled with a complex stock management system, Shopify was the obvious choice. We customized Shopify to meet their unique requirements and provided product photography and videography solutions.
IASeminars is a UK based corporate training provider. They offer niche training services in international accounting standards and with a client base that span the globe needed a versatile ecommerce website that could meet their needs.
Optic Blaze provided front-end design and development services for this project.
College SA offers a wide range of distance learning courses. Built specifically for distance learning students and backed by years of experience, College SA will help students achieve their education dreams.
We built this corporate website that has over 400 pages from scratch. Making use of Silverstripe’s rapid development tools the site was constructed to be fast, reliable and easy to maintain. College SA ranks as one of the top distance learning institutions in South Africa in the TVET space.
Edge Designations provides test prep for CFA, FRM and CAIA designations and have a proud track record of providing outstanding tuition to persons studying for qualifications and professional designations.
They needed a flexible eCommerce website with a custom design that would be easy to use and maintain. We opted for a custom designed WordPress Website that uses WooCommerce for the shopping cart.
With more than one billion surveillance cameras in operation in 2021 around the world, the volume of data and the resources needed to manage, analyse, and store data is becoming more and more challenging. IOT Rev-Tech provides a range of solutions that make managing large quantities of surveillance equipment exponentially more effective.
The client needed a well-designed corporate website that could effectively communicate their leading-edge products. Optic Blaze designed and built the website on Wordpress for the client
My Taccs provides bookkeeping and accounting services. Cloud accounting & Financial reporting, Tax calculations & Compliance submissions as well as Financial Management & Analytics
The client was looking for a cost-effective corporate website that they could update themselves if required.
We offer comprehensive vision care for the whole family including comprehensive eye examinations, paediatric vision care and speciality contact lens fitting.
The client was looking for a well-designed website that matched their corporate look and feel. We built a custom designed Wordpress website for them which they can update themselves if required
The Gavelry offers buyers and sellers the opportunity to quickly, efficiently, and safely buy or sell assets by means of an auction. In this environment both supply and demand are not constrained by the guesswork traditionally associated with those who sell high value items.
The client needed a robust, fast custom built website with custom API integrations into a leading online auction system. Optic Blaze designed the website and built it in Silverstripe, our go-to platform for corporates that need custom dev and high flexibility
JTM helps farmers use less water and get better crops. JTM makes use of physical ‘in the ground’ monitoring technology coupled with weekly site visits to gather the necessary data to optimally manage the farms water resources. Data is collected on rainfall, management of effective root depth as well as water usage.
The client needed a visually stunning website that made use of high quality stock photography. We custom designed the site and built it in Wordpress
IV Car Electronics uses the latest Mercedes-Benz diagnostic equipment and unique specialised electronic tools
to deliver the most accurate diagnosis and best repair services to their Mercedes customers.
The client was looking for a well-designed website that matched their corporate look and feel. We built a custom designed Wordpress website for them which they can update themselves if required.
Myosteo Health & Therapy uses various techniques designed to assist and release tension in the body. This tension may have been triggered by wear & tear, poor posture, disease, physical injury & emotional stress.
The client was looking for a cost-effective corporate website that they could update themselves if required. We built the website in Wordpress to give them the flexibility they desired
Gadget Import believes in providing it’s trade-only clients with top quality resources in order to promote and market branded USB flash drives.
The client needed a fast website that effectively promoted their services. The site was built in Silverstripe that offers incredible security as well as unique customisation options.
JJ Lourens Plumbers offer a comprehensive range of plumbing services including burst geyser repairs, unblocking of drains, leak detection, repair of burst and leaking pipes and more. The client needed a fast website that effectively promoted their services. The site was built in Silverstripe that offers incredible security as well as unique customisation options.
Blackburn Solutions offers a commercial printing, signage and branding solutions. The client was looking for a high quality corporate website that they could update themselves if required. We built the website in Wordpress to give them the flexibility they desired
Art Publishers publish a range of children’s books, puzzles, games and coffee-table books. Their beautifully illustrated products tell unique African/ South Africa stories.
They wanted a custom designed, fast, secure, user-friendly ecommerce system. Shopify was the obvious choice. We customized their Shopify store to meet their unique requirements and provided them with product photography and videography as well.