Why you need a website
Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
Your Business Never Sleeps
Presumably your business is ‘customer focused’ and is there for them even when you are not. With a website your business never sleeps 24 hours a day, 7 days a week, your customers can get all the information they need when you are not around or place an order when you are out to lunch.
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
Online education can be very effective; more and more people are taking courses over the Internet. If you provide workshops, or complete courses, you may consider offering them online too.
Update Information Quickly
Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.