Why do you need a logo?
The truth is, is that people judge books by their cover. And the “cover” of your company it your logo. Often, this is the first impression a potential client gets into your business. Therefore you want people to have a professional, lasting impression of your company.
Let’s have a look at 6 reason’s why your company needs a logo.
1. TO BE MORE MEMORABLE
Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services. To brand yourself: A logo will help build your company image and a brand
2. TO CONVEY THAT YOU ARE REPUTABLE:
A logo and professionally-printed materials show that you are committed to both your business and to your clients.
3. TO ATTRACT MORE CLIENTS
Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision.
4. TO DIFFERENTIATE YOU FROM YOUR COMPETITION
A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.
5. TO COMPLY WITH EXPECTATIONS
In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard.
6. TO SHOW YOUR COMMITMENT
Do it for the sense of personal pride that it will add to your practice.