Google Adwords gets your business on page 1 of a Google search relating to the product or service your company sells. Adverts are created to target searches people perform. So for instance if you are the owner of a plumbing company and someone does a search for "Plumber Cape Town" on Google. Adwords will match the search with your business and display the advert to the person searching. Here are a couple of interesting facts regarding the system which explains why it is such a popular way
for businesses to advertise their products and services:
- Adverts appear on mobile phone, tablet as well as desktop searches
- You only pay if someone clicks on your advert. Even if the advert shows a thousand times, if no one clicks on it, you don't get charged.
- The amount of money you spend on your ad campaign is entirely up to you. You decide if you want to spend R2000 or R100 000 per month
- You can make your target market as broad or as narrow as you want. So you can target only Bellville, or only Cape Town, or only the Western Cape or South Africa or even Africa if you want. It all depends on how much you want to spend and who you want to target.
As a Google Adwords Agency, Optic Blaze can set up and manage your Adwords account for you. We offer vouchers (from Google) to get new advertisers started. Adwords is an efficient and cost-effective means to get traffic to your website.