In in increasingly digital online world, business who want to market themselves need to keep up and expand their online footprint. One fantastic way to do this is to advertise on Google using Google Ads (formerly known as Google AdWords). Google is by far the most popular search engine out there, enjoying 70-90% of search engine use with approximately 3.5 billion searches every day. This makes Google much more popular than competitors like Bing and Yahoo. Further, an estimated 80% of today’s consumers use search engines to find information about products and services they want and need. Therefore, it only makes sense to be advertising on Google Ads, but if these statistics alone haven’t confused you, here are 10 reasons why you should be advertising on Google:
Many people might make the mistake of thinking email marketing is outdated and ineffective, but they couldn’t be more wrong! Email marketing has been described as a rusty old hammer that is always necessary and useful, irrespective of how the environment in which it’s used might change. And for online and digital marketers, that environment is changing and evolving constantly. Although email marketing might not look like the most exciting tool in a marketer’s toolbox, it stays infinitely useful. So much so that multiple studies have been conducted on email marketing’s effectiveness in improving ROI, even as we enter the second decade of the 21st century. So, let’s have a look at why email marketing is such a good marketing tool:
Even though business is becoming increasingly digitalised, there’s still a place for physical print media. Business cards are incredibly useful because they perform a variety of marketing functions. Obviously, first and foremost, business cards are a great way to disseminate your business’s contact information, but beyond that, there are many other reasons why your business should have business cards.
Both brochures and catalogues are a fantastic way to provide information to both current and prospective consumers, both online and offline. Why? Brochures have stood the test of time as a useful marketing tool because they allow businesses to showcase themselves and their brand offering in the best possible light. Let’s have a look at why a brochure is important for your business:
In a nutshell, Google My Business is a free offering from Google which helps business owners curate and manage their digital/online presence across the entire Google suite, including Google Search, Mobile Search, Local Search and Google Maps. Google My Business allows business owners to create a ‘listing’ for their business on Google, which is particularly helpful for owners of small to medium-sized businesses. In essence, Google My Business listings appear as part of the search results when Google users perform a search query that is related to the business listing, or search for the business by name. These listings allow businesses to appeal to potential consumers, and to share important information about the business. This information includes address and contact details, and even potentially some information about the product on offer.
Even if you’re not a marketing aficionado, you may have heard the term ‘SEO’ in conversations with clients, partners, or even employees. But what exactly is SEO and why does your business need it? ‘SEO’ stands for “search engine optimisation”. SEO is comprised of a wide multitude of theoretical concepts and practical applications, but we’ll take just a beginner or entry-level look at SEO.
Although digital and online marketing has become increasingly popular over the past few years, print media still has its place – and this includes flyers. When they’re done correctly, flyers can be infinitely functional and helpful for your business in terms of both brand awareness and generating sales. This is why:
A logo, in simple terms, is a visual design that is used to represent a brand – think of the famous golden McDonald’s arches, the Nike ‘swoosh’, or Apple’s, well, apple. The primary purpose of use of a logo is that of brand identification. Arguably, logos are one of the most important aspects of a company or organisation’s brand identity. This is because it is used in almost all, if not all, marketing materials. As a result of this, a logo needs to be able to set apart the company or organisation it represents from competitors in the market or similar organisations. Beyond this, another purpose of a logo is to inspire trust and loyalty in consumers and imply superiority to competitors (mostly in the case of for-profit companies).
During the past ten years, video has become a critical component of contemporary digital and online communication, and many business have recognised this. Arguably, a large majority of brands have included video into their marketing strategy, for various reasons. Video is extremely popular because it’s incredibly easy to consume – it’s entertaining, it’s possible to absorb a lot of information in a short space of time, and it’s memorable, all of which make it an infinitely useful marketing tool. In fact, around 50% of consumers say watching videos helps them in making informed and confident purchasing decisions. So it’s only natural that they’ve become so ubiquitous in the world of advertising. But beyond their popularity and utility in generating leads and sales, video also helps improve a website’s SEO and, consequently, the ranking of the associated website.
Explainer videos’ popularity has boomed in recent years, and with good reason – they’re a brilliant and extremely effective marketing tool that every business needs. But before we look at just why brands – including yours – needs an explainer video, let’s quickly unpack what explainer videos are. Explainer videos are, simply put, a form of media a brand uses to introduce a product or service to online users. They’re usually very short, between 30 seconds and 3 minutes, and incredibly visually stimulating and engaging. Depending on what a brand wants to achieve, they can be live action or animated, and each format has its own benefits and adva
In today’s increasingly online and digital world, it is absolutely essential for any business worth its salt to have a good website. But what exactly makes a good website? What does a business need to include in its website to make it successful? Well, the short answer is ‘a lot’ – a lot goes into making a successful website, and here we outline 10 of the most important things your website needs.