Introduction

You are here because you have realized that you need to attract more visitors to your website. Maybe you have heard about SEARCH ENGINE OPTIMISATION (SEO) and you are wondering if you need it, or maybe you have come to realize just how important SEO is to create a powerful online presence for your business.

Like a neighborhood convenience store that needs to be well located, clearly visible and easily accessible, your online business needs to stand out from the crowd and be easy to find if you wish to attract more customers. That is where SEO makes the difference.

Why is SEO important for my business?

If you have a website, your business will benefit by getting more visits from prospective customers. The question is, “How will someone find my website between the other billions of websites on the World Wide Web today?”

Your website will most likely be found by means of a Search Engine, with the biggest (and best) being Google. Studies have shown that placement at or near the top of the search engine results page rankings, increases the number of visitors to a site. SEO is responsible for making sure that the maximum possible amount of qualified customers finds your website.

How does SEO work?

There are a number of factors to consider when optimising a website for search engines, but they all have the same thing in common. It is all about making it easier for the search engines to find out exactly what your website is all about. The search engines read the content of your website as well as hidden text that the web developer codes into the site to formulate an opinion of what your website is all about. When someone does a search on a search engine, he or she uses specific words, for example "Website design company Bellville", to find what they are looking for, the search engine then matches these words with the websites that it feels is most relevant to the search. The better the SEO, the more relevant your website will be and the higher it will appear on the search engine rankings. This coule mean the difference between being on Google's 1st page or 340506st page.

Our experience

Optic Blaze is experienced at optimising websites for search engines and we include basic SEO with all the websites that we build. We do that, because we understand that the more effective your website works for you, the more you will spend
on maintaining it.