14
October
2014

Why you need a website

1.    Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

2.    Your Business Never Sleeps

Presumably your business is ‘customer focused’ and is there for them even when you are not. With a website your business never sleeps 24 hours a day, 7 days a week, your customers can get all the information they need when you are not around or place an order when you are out to lunch.

3.    Improve Branding

Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!

4.    Educate
Online education can be very effective; more and more people are taking courses over the Internet. If you provide workshops, or complete courses, you may consider offering them online too.

5.    Update Information Quickly

Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

Read the full post | Posted by | 0 Comments

14
October
2014

Google Adwords

Google Adwords gets your business on page 1 of a Google search relating to the product or service your company sells. Adverts are created to target searches people perform. So for instance if you are the owner of a plumbing company and someone does a search for "Plumber Cape Town" on Google. Adwords will match the search with your business and display the advert to the person searching.
Here are a couple of interesting facts regarding the system which explains why it is such a popular way for businesses to advertise their products and services:

1.    Adverts appear on mobile phone, tablet as well as desktop searches

Read the full post | Posted by | 0 Comments

14
September
2014

Why should you hire a graphic designer?

We all know that first impressions really do count and none more so with all forms of marketing material which represent your company or organisation. If well designed and of good quality such material will present your business in a favourable and professional way and, if required, help you to build your brand image.

Hiring a professional graphic designer can save you time and help make more money in the long run, as graphic designers are specially trained to create aesthetically appealing print and text.

Read the full post | Posted by | 0 Comments

14
August
2014

Why do you need a logo?

The truth is, is that people judge books by their cover.  And the “cover” of your company it your logo. Often, this is the first impression a potential client gets into your business. Therefore you want people to have a professional, lasting impression of your company.

Let’s have a look at 6 reason’s why your company needs a logo.

Read the full post | Posted by | 0 Comments

14
July
2014

What is SEO

SEO stands for Search Engine Optimization. It is a technique which helps search engines find your website and rank you higher than all the other sites in response to a specific search query. It is a process of getting free & organic listings on search engines, such as Google, Yahoo & Bling. When your site gets SEO’d, you are improving the the volume and the quality of web traffic to your website.

Read the full post | Posted by | 0 Comments

14
June
2014

What is a CMS Website?


CMS stands for Content Management System. Having a CMS site allows you to be in control and manage the content of your website. Using our CMS system makes it very easy for you to add pages, images and text to your website, as well as delete pages, images and text. Using the CMS system from Optic Blaze it offers you a wide variety of functionality as well as a custom template. You do not have to be a programmer to made your own updates. You will need approximately 2 hours of training from us.

Read the full post | Posted by | 0 Comments

14
May
2014

The importance of business cards!


Most people do not realize that a business card is often the first impression you give somebody of your business and it is a very powerful marketing tool. Business cards can help you present a good company image by highlighting the services that you provide. Designing and printing costs of business cards are relatively low, but benefits are high, as they make a statement in the business world.

Read the full post | Posted by | 0 Comments

14
May
2014

What does high resolution mean

 

What does high resolution mean?
High resolution means that there is more detail in an image. A high resolution image is determined by the amount of DPI (dots per inch). The more DPI, the higher the resolution. For printing purposes, we need a minimum of 300 DPI.
We need high resolution images for printing. If the image is not supplied in a high resolution format, it will appear to be fuzzy & blurry. Most images found on the internet are low resolution and are not suitable for printing purposes. If an image is of a low resolution, you can’t change it into a high resolution – not even with the help of Photoshop!

High resolution means that there is more detail in an image. A high resolution image is determined by the amount of DPI (dots per inch). The more DPI, the higher the resolution. For printing purposes, we need a minimum of 300 DPI.

Read the full post | Posted by | 0 Comments

12
April
2012

Digital vs Litho printing – why should you care?

For many companies printing costs make up a substantial amount of their total marketing spend. Whether printing business cards, brochures, flyers or posters, getting the right fit between quality, quantity, cost and lead time can be tricky. For the average Joe there are essentially two major solutions for printing on paper; Litho Printing and Digital printing.  In this article we will try to shed some light on the two processes.

Read the full post | Posted by Shaun | 0 Comments