Most people do not realize that a business card is often the first impression you give somebody of your business and it is a very powerful marketing tool. Business cards can help you present a good company image by highlighting the services that you provide. Designing and printing costs of business cards are relatively low, but benefits are high, as they make a statement in the business world.
High resolution means that there is more detail in an image. A high resolution image is determined by the amount of DPI (dots per inch). The more DPI, the higher the resolution. For printing purposes, we need a minimum of 300 DPI.
For many companies printing costs make up a substantial amount of their total marketing spend. Whether printing business cards, brochures, flyers or posters, getting the right fit between quality, quantity, cost and lead time can be tricky. For the average Joe there are essentially two major solutions for printing on paper; Litho Printing and Digital printing. In this article we will try to shed some light on the two processes.